About Me
My name is Francesca,
pleasure to meet you!
Meet the person
I’m a fervent knowledge seeker, stay-at-home cat-mom, and world-traveler with a seemingly bottomless appetite.
I’m also a returning student, pursuing a Masters degree in Business Administration with a concentration in Marketing. Exciting times!
Meet the professional
My inquisitive nature into the world of public relations and social media management fostered a deep passion for creating engaging social media content and composing effective communications.
The cumulative knowledge I’ve acquired offer me valuable insight into how we can achieve visibility into your target sphere.
From social media advertising and engagement to press visibility and related communications, I’m your gal!
Skills
I’m a meticulous, ambitious professional who is deeply passionate for creating engaging content and effective communications. My energetic yet determined personality allows me to foster invaluable interpersonal relationships with clients and team members that aid in a successful working dynamic.
Public Relations
Social Media
Account management, content creation, editorial plans, advertising, strategic product promotion
Cision, MuckRack, ZoHo, Sprout Social, Hootsuite, Meta Business Suite, WordPress
Graphic Design and Editing
Languages
Experience
Jan 2022 - Aug 2022
Barabino & Partners USA
Consultant
Main point of contact for several corporate clients, handling their social media presence and PR activities. Created editorial plans using materials from self-led product shoots to coincide with the business' interests for the upcoming month, as well as designing various graphics in line with the company aesthetic. Presented quantitative and qualitative results to clients during weekly/monthly touch-base meetings. Additionally, I organized exclusive press events and maintained close correspondence with numerous journalists and TV news stations.
Nov 2021 - December 2021
Misono Food, Ltd.
Marketing & Communications Specialist
Updated and managed the Buon'Italia website, creating promotions to boost sales, developing engaging, creative content on social media that led to the organic addition of over 250 followers in 2 months.
July 2021 - Nov. 2021
Sally Fischer Public Relations
Independent Contractor
Drafted written materials such as press releases and client proposals. Played a major role in the preparation and execution of the Restaurant Week for Aceto Balsamico di Modena, scouting and engaging with various social media influencers, journalists, and participating restaurants.